Fleet News

ATS Euromaster secures new deal with CVS

ATS Euromaster has secured a new tyre agreement with Commercial Vehicle Solutions (CVS), which will see it supplying and servicing tyres for 100 per cent of the company’s 2,300-strong fleet of light commercials and heavy trucks.

Key to winning the tender was a demonstration from ATS Euromaster of the steps its technicians take to maximise tyre longevity for customers.  For CVS, this will include a programme of routine fleet inspections, with tyres being regrooved, twinned and turned on the rim to optimise efficiency.

The contract is worth hundreds of thousands of pounds annually and will continue for “as long as ATS Euromaster performs as well as they have shown us they can,” says Peter Findlay, general manager for fleet operations at CVS.

“Cost is always a major player in any tender process,” Findlay says, “but what impressed us with ATS was their commitment to extracting the maximum life out of every tyre on our fleet, plus the benefits of the fleet inspections from a safety perspective. It’s another area where we are adding value for customers.”

As part of the agreement, ATS Euromaster has committed to moving almost every aspect of its service delivery and reporting online – from service and defect sheets to fleet checks and invoicing.

“I’m very proud of our team’s approach to winning this business,” says Mark White, ATS Euromaster regional sales manager. “People tend to think sales is all about coming up with the lowest number, but there is a lot of heart involved too, and we are proud to be giving CVS the best service. It’s good for them, and it’s good for us – and it’s a perfect example of how service is at the heart of everything we do.”

The new agreement will see ATS Euromaster fitting predominantly Avon tyres to all light commercials, and Taurus and Encore tyres for trucks within the fleet. The new contract includes access to ATS’ 24/7 roadside rapid response service.


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