One week after pricing for Fiat’s new 500L was revealed, the company has announced some pre-launch offers for customers getting in early with an order for the car.

A special package has been developed for customers who reserve their new Fiat 500L before the March 2013 commercial launch. By reserving one of the new models, they will receive a free Beats by Dr Dre audio system and a wheel upgrade as a special welcome offer, totalling £900.

As the new 500L comes with three different trim levels, the wheel upgrade will vary:

• on Pop Star and Lounge, where 16-inch alloy wheels are standard, an upgrade to 17-inch
• Dark Grey alloy wheels (list price £300) will be offered;
• on Easy, where 16-inch steel wheels are standard, 16-inch Silver alloy wheels (list price £300) will be available.

With a deposit of £2,999, customers will be able to buy a Fiat 500L 1.4 Pop Star or 1.4 Easy for just £199 per month, over a 37 month term. And for the same deposit and just £229 per month, a similar deal is available on the top-of-the-range 1.4 Lounge.

Similar offers are available for the 0.9 TwinAir and 1.3 MultiJet versions: Pop Star and Easy are available for the same deposit and £239 per month, with the Lounge specification costing £30 more at £269 per month. The most powerful 1.6 diesel versions cost £259 per month for Pop Star and Easy, and £289 per month for Lounge.

“We are sure many people are going to want to get behind the wheel of a new Fiat 500L,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And with these offers I hope we will be able to help them to achieve that wish.”