Mini has stepped up its involvement in the Middle East with a new showroom opening in Jordon.
In 2011, Mini posted a 77 per cent increase in sales in the Middle East. Worldwide, the British carmaker is now represented in more than 100 countries.
The new Mini branch will open in the centre of the capital Amman in partnership with a local dealer who already collaborates with the BMW Group on BMW car sales and service. Potential Mini customers in Jordan will be able to choose from the full model portfolio.
A new Middle East sales record was achieved in 2011 not just by the Mini brand but by the BMW Group as a whole, with a total of 18,657 BMW and Mini vehicles delivered to countries in the region. The most popular markets were the Emirates Abu Dhabi and Dubai, alongside Saudi Arabia, Kuwait and Qatar, in all of which Mini too is strongly represented.