Fleet News

Atlanta Sports Tourer re-launched after 75 years

On Monday 5 March 2012 the clock was turned back exactly 75 years at the Royal Automobile Club when a new British made Atalanta sports car was launched. The Atalanta Sports Tourer revives a design that was first shown to the public on 5 March 1937 and is the result, so far, from a joint venture between Staffordshire-based motoring enthusiast, Martyn Corfield and Cheshire based restorer Trevor Farrington.

John Surtees OBE, the only World Champion on both two and four wheels, complimented saying: "It is nice to see that enthusiasts still exist and are willing to put their heart and resources into such a project as the Atalanta.

Speaking at the launch, Corfield outlined the history of the marque and highlighted some of the many innovative technical features of the original Atalanta models. The company's aim was 'to fulfil the exacting requirements of professional and amateur drivers on both road and track'.

In reviving the Atalanta, modern technology has been used to enhance performance and safety while the 1930s English sports car style has been retained; as have tall, narrow tyres (for good driver 'feel' and ride comfort) and all components are new, with more than 85 percent being unique to Atalanta’s design (castings, stub axles, springs, steering system and so on), all sensitively packaged within traditional hand-crafted aluminium over ash coach built structure.

Corfield said: "Our aim at Atalanta Motors is to reproduce the positive and enjoyable characteristics of vintage motoring in a reliable and usable manner that is relevant to today’s driving environment." The new Atalanta gives a stylish, exhilarating drive with easily accessible performance and a comfortable ride with engaging handling which delivers driver satisfaction even at modest speeds." Atalanta is about style, innovation and performance."

Limited commissions for the 2012 Atalanta 'Revival' are being taken and each will be built to an individual specification as a unique vehicle.

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee