Fleet News

Skoda continues growth in February

Skoda is continuing its double-digit growth in 2012. In February alone, worldwide sales grew by 13.1 per cent to reach more than 72,100 unit. The brand’s world market share is thus slightly below 1.5 per cent. Sales advanced in all regions, with an especially strong growth posted in Europe, India and China. In Switzerland,

“Our repeat double-digit growth in February 2012 confirms Skoda sustained growth path,” says Jürgen Stackmann, Škoda board member for sales and marketing. “We are continuing a high rate of growth and are wholly on the course of our 2018 Growth strategy. In the first two months of this year, we have shown an excellent performance both in absolute and relative sales figures,” Stackmann added. “In this context, it is important to note that the overall sales climate in Europe has cooled noticeably this year.”

“2012 has begun briskly. A good January was followed by an excellent February. In all this amounts to 147,500 Skoda cars, that’s an increase of about twelve per cent in the first two months of this year,” Stackmann went on. “Our model offensive is in full swing. The Skoda Citigo has made its debut in Geneva and will soon be introduced to major European markets.” The new subcompact is to be the brand’s entry for new target groups. Skoda has just introduced it as a five-door version at the Geneva Auto Salon.

While total deliveries there were down more than eleven per cent, Skoda’s sales rose 0.8 per cent to 27,700 units (February 2011: 27,500 units). Skoda thus increased its market share in Western Europe yet again – from 2.85 per cent in February 2011 to about 3.2 percent in February 2012.

Skoda UK also continues to grow, with 2012 year-to-date sales of over 5,370, an increase of 13 per cent in the first two months of 2012 compared to 2011. The growth in market share continues from 2.5 per cent in 2011 to 2.8 per cent YTD.
 

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