Dennis has been tasked with managing the strategic accounts, with fleets of over 300 vehicles for key blue chip brands, as well as strengthening the relationship between Mercedes-Benz and the contract hire and leasing industry.
The new role comes at the start of an exciting period for Mercedes-Benz vehicles, with the launch of the new generation of compact cars - the A and B Class, which complete a model range from two-seater smart to the all-new M-Class, which launches later this year.
She said: “I am passionate about delivering the best experience for our customers, not least because I spent over eight years in the retail market so I understand the high service levels clients rightly expect.
“This is an exciting time for Mercedes-Benz, with the best-ever-UK market share result, fantastic new vehicles and a proactive approach to fleet. I am delighted to be the new National Fleet Sales Manager and look forward to maximising every opportunity.”
Dennis brings to the role a wealth of knowledge and experience from her 18-plus years in the motor industry.
Most recently, she was national fleet sales manager at Seat UK, growing record sales and market share within the fleet and business markets, as well as raising awareness, customer satisfaction and loyalty.
Prior to this, she was the UK key account manager at Audi UK, where she was responsible for the UK top 30 customers and working strategically with the retailer network and VW Group Fleet International.