Honda (UK) has appointed Leon Brannan as its new head of its customer and aftersales operation.
Brannan will be moving from his role in marketing, where he currently leads the business planning team, on March 12.
He said: "I'm delighted to accept responsibility for this challenge, which is critical to the future success of Honda (UK) and our dealer partners.
“In an ever toughening market Honda (UK) will strengthen its support for our dealers and build on their incredible enthusiasm and commitment to deliver excellent customer service that is at the heart of our philosophy."
Since joining the Honda (UK) parts business 10 years ago, Brannan moved into regional car sales, leading a field team through Honda's peak volume years and more latterly returned to Honda (UK) following a period in Honda's European operation.
After almost 30 years working for Honda (UK), Matt Gibson, the previous head of customer and aftersales, has opted to leave the business to pursue a new career opportunity.