Fleet News

Mercedes-Benz achieves record market share for new car registrations in February

Mercedes-Benz UK has maintained its record 4.8 per cent market share in February and year to date (YTD), according to figures released today by SMMT. February 2012’s new car registrations showed an 11.0 per cent increase for Mercedes-Benz, to 2933 new cars. The year to date figure of 9182 vehicles is a rise of 17.2 per cent, compared with the first two months of 2011.
28.5 per cent more Mercedes-Benz cars have been registered by private buyers YTD, whilst the fleet sector has risen 39.4 per cent.

Marcus Breitschwerdt, president and CEO Mercedes-Benz UK Ltd, explained: “Our fast start to 2012 continues throughout the range, and it’s great to see more private customers choosing to buy a new Mercedes-Benz. The team’s fleet focus is particularly clear with the success of the new Executive SE version of the E-Class Saloon.

“Medium van and heavy truck registrations are also showing significant growth, and success in the commercial vehicle sector means that business is once again moving in the right direction.”
Mr Breitschwerdt concluded by adding: “We’ve just unveiled the stunning all-new A-Class at the Geneva motor show, and it heralds an exciting new chapter for Mercedes-Benz in the UK.

“Our newest family member will be here in time for Christmas, and we already have a record number of customer orders for our other new star – the B-Class Sports Tourer – which arrives in UK showrooms this month.”

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