Chris Marsh has been appointed after sales director for Nissan Motor GB, replacing Robert Lujan who has been appointed managing director of Nissan Netherlands.
Marsh was previously network strategy manager responsible for the appointment and performance management of the Nissan dealer network. Most recently, he was responsible for the rollout of the EV network for the Nissan Leaf.
Since joining Nissan in 1992, he has worked in a variety of sales, after sales and marketing roles, including marketing communications manager and as a regional operations director.
He said: "We have a major task ahead of us to grow customer retention in an increasingly competitive after-market that is currently price and value driven in the eyes of the consumer.
“I am very much looking forward to the new challenge and working with the dealer network to ensure our shared goals of customer satisfaction and profitable business growth are achieved."