Mazda UK is anticipating an increase in fleet sales following the opening of a new dedicated corporate support centre.
Thame-based CPM, a global leader in providing integrated sales strategies, will provide a range of fleet management-focussed services to Mazda including: B2B prospecting and database management, test drive booking, marketing and communication with existing customers and sales support to Mazda's existing team of field-based fleet sales managers.
CPM won a competitive tender recently to manage inbound and outbound telephone and e-mail communications with existing and prospective customers and make appointments for Mazda's corporate sales team with potential customers.
It has been appointed on an initial three-year contract and will also be working on behalf of Mazda's retail and aftersales divisions.
Mazda UK head of fleet Steve Tomlinson (pictured) said: "We anticipate that CPM's innovative approach to helping organisations inside and outside the automotive sector will deliver significant opportunities for our corporate sales managers.
"We are looking forward to a long-term partnership as CPM has an excellent track record in insight and planning in relation to B2B sales.
"Their ideas, expertise and innovation is market-leading and we anticipate that will deliver Mazda a significant return reflected by sustainable corporate sales growth."
Last year Mazda UK sold more than 31,000 vehicles in the UK with fleet demand accounting for approximately 20% of registrations.