Fleet News

Mazda opens new CPM-managed corporate support centre

Mazda UK is anticipating an increase in fleet sales following the opening of a new dedicated corporate support centre.

Thame-based CPM, a global leader in providing integrated sales strategies, will provide a range of fleet management-focussed services to Mazda including: B2B prospecting and database management, test drive booking, marketing and communication with existing customers and sales support to Mazda's existing team of field-based fleet sales managers.

CPM won a competitive tender recently to manage inbound and outbound telephone and e-mail communications with existing and prospective customers and make appointments for Mazda's corporate sales team with potential customers.

It has been appointed on an initial three-year contract and will also be working on behalf of Mazda's retail and aftersales divisions.

Mazda UK head of fleet Steve Tomlinson (pictured) said: "We anticipate that CPM's innovative approach to helping organisations inside and outside the automotive sector will deliver significant opportunities for our corporate sales managers.

"We are looking forward to a long-term partnership as CPM has an excellent track record in insight and planning in relation to B2B sales.

"Their ideas, expertise and innovation is market-leading and we anticipate that will deliver Mazda a significant return reflected by sustainable corporate sales growth."

Last year Mazda UK sold more than 31,000 vehicles in the UK with fleet demand accounting for approximately 20% of registrations.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee