Fleet News

Brake urges fleets to go green

The Fleet Safety Forum, a division of Brake, is running a seminar for fleet managers on eco-driving. The event is aimed to help companies reduce fuel costs and emissions, whilst reducing their road risk through safer driving.

The seminar, sponsored by GreenRoad Technologies and entitled ‘Eco-driving: planning and implementing effective procedures', takes place on Tuesday 15 May 2012 in Leeds.

The seminar will give attendees an insight into making an eco-driving campaign work both theory and in practice, by bringing together a leading academic and consultant and a case study from a fleet operator.

Dr Michael Coyle, director of Fuel Efficiency at M2 Training Limited will advise on how to implement a successful eco-driving campaign from planning to measuring success. He will also explain the benefits such as reduced fuel costs, fewer emissions, fewer collisions and lower insurance premiums.

John Bickerton, Technical Standards Manager at First Group - UK Bus, will provide a best practice case study on how First Group faced a fuel efficiency challenge and what steps they took to overcome it.

Roslyn Cumming, development manager at Brake says: "Eco driving continues to be a hot topic; it's a no-brainer for fleets, offering financial, environmental and safety benefits. It's also a great opportunity to demonstrate to all stakeholders the action you're taking to reduce your company's impact on the environment. This seminar is a great opportunity to find out from expert and practitioner angles, what works when looking to introduce an eco-driving programme to your drivers. I would urge all fleet professionals to attend."

Aidan Rowsome, general manager at GreenRoad Europe says: "The rapid rate of innovation means that eco-driving is evolving at a rapid pace. This seminar will play an important role in bringing fleet managers up to speed with the latest developments, enabling them to understand, plan and evaluate new ways to improve fuel-economy."

Attendance costs £80 + VAT for Brake subscribers, or £90 + VAT for non-subscribers. For further information, visit www.fleetsafetyforum.org

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