South-east based dealer Essex Auto Group has adopted Autorola’s proactive used car data feed. The system allows the group to open up its used cars to thousands more online trade buyers without moving stock from the forecourt.

Essex Auto Group adopted the system to help shift its ageing stock, and improve used vehicle stock turn throughout the year, but particularly in the high volume part exchange new plate months of March and September.

Autorola’s data feed automatically uploads a dealer’s stock on a daily basis from most major Dealer Management Systems (DMS) to its online remarketing platform.

This data integration simplifies the trading of vehicles, saves the used car manager time, and immediately opens the dealer’s stock up to thousands of Autorola’s online trade buyers.