Fleet News

Keyfuels strengthens marketing team

Keyfuels has announced the appointment of Laura Balmforth as its new marketing executive.

She will be working closely with Keyfuels’ management and sales teams to help develop strategies for ongoing business growth, building strong partner and customer relationships and helping to identify new opportunities.

Peter Bridgen, Keyfuels Managing Director, said: “Over the last few years we have increased our network by more than 50%, providing the largest wholesale priced network in the UK.

“Our market position has been built up on the strength of this network coupled with our ability to work in partnership with our customers to develop fuel management strategies that make a real difference to their bottom line.

“Laura’s appointment as marketing executive highlights our ongoing investment in people and commitment to provide a first class service to our customers. We are delighted to welcome her to the team.”

Balmforth is Chartered Institute of Marketing (CIM) accredited and has over four years’ industry experience in marketing following her degree in Psychology at Staffordshire University.

Her responsibilities include developing Keyfuels’ online proposition, delivering sales support and market research.

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