Trader Media Group (TMG) has announced the acquisition of Deltapoint Associates after enjoying a close commercial relationship since 2009.
They have been working together on vehicle valuation and decision support solutions for the retail, manufacturer, fleet and leasing sectors.
In doing so, Deltapoint has become a critical pillar within TMG’s strategy to become the leading UK provider of automotive intelligence products.
Deltapoint will be responsible for driving TMG’s overall intelligence services in the UK automotive market and will remain a stand-alone business division within TMG in the medium term.
Paul Jarvis managing director of Deltapoint, said: “It’s excellent news for Deltapoint and all of our customers and staff - with the backing of TMG, its resources and exciting business vision, Delatpoint has a very bright future.
“Furthermore, the two businesses have built a strong relationship over the last three years meaning TMG was the natural fit for the future of Deltapoint.”
Tim Peake, group strategy director of TMG, said: “Deltapoint is clearly way ahead when it comes to data analytics and market intelligence.
“We have been very impressed with the skills and experience of the Deltapoint staff during the last three years.
“Deltapoint will now have access to TMG’s consumer and trade data, including all of its retail pricing data, enabling Deltapoint to help our customers improve their profitability through industry-leading market insight and new automotive intelligence products.”