Introduced last August, the iPad app allows dealers to access key customer information stored on their Pinewood Pinnacle dealer management system without having to sit down at a desktop PC or laptop.
The new version improves the way in which the app handles the customer greeting and check-in process at a dealership, creating a much stronger impression during each visit.
Neville Briggs, managing director at Pinewood, said: “The app lets service personnel enter a customer’s registration number into their iPad as soon as they drive onto the forecourt so that by the time they have stepped out of the vehicle, they know the customer’s name and can greet them at the door.
“It can even be used to access personalised information stored in the DMS such as the customer’s favoured daily newspaper and whether they have sugar in their tea or coffee.
“The enhanced version also now updates the service desk so that they know when a customer is on the premises. It all helps to create an impressively slick customer experience.”