Honda and BCA are partnering throughout 2013 to deliver an appraisal training programme for the Honda dealer network.
BCA’s training manager Les Butler (pictured) will head up the programme of full-day, structured courses which aim to instil good practice into used car appraisal techniques, both at the dealership, for incoming part-exchange and traded vehicles and in the remarketing environment.
Honda dealers will be trained in BCA’s Appraisal Pro, Market Price and Smart Sell technology.
Butler commented “These courses will give an understanding of how technology can help dealers conduct accurate, market adjusted appraisals. In today’s professional used car environment, benchmarking cars from a price guide is not enough. Dealers should avail themselves of every tool in the box and that means conducting thorough appraisals to generate accurate valuations.”
He continued “Conducting an accurate cosmetic appraisal is about routine and procedure. Always walk around the car you are appraising in the same way and complete the required checks in the same order. BCA recommends that all inspectors and appraisers should have some formal training and that should be followed up with refresher courses.”
He added “By including a professional appraisal or inspection routine into the dealership process, you bring a number of benefits – the vehicle is accurately described, realistically valued and more likely to sell quickly. This improves conversion and cash flow for the seller and promotes buyer confidence and loyalty in the brand.”
David Willis, commercial training & recruitment project manager at The Honda Institute added “The Honda Institute, Honda’s UK training operation, is really happy to be leveraging the depth of knowledge and experience that BCA can lend to the training process.”
He continued “Sessions are deliberately scheduled on live auction days at BCA remarketing centres nationwide, which means our participants will not only gain a great deal of valuable skills and knowledge, but also get the opportunity to appraise a selection of vehicles onsite, and see them subsequently go through the auction hall. We are really looking forward to seeing how participants apply their new found skills back at the dealership and the subsequent impact on the customer buying experience.“