Fleet News

Poll reveals one third of motorists would spend more for a green car

One in three Europeans would spend more to buy an environmentally-friendly car even though 71% say they have reduced overall spending as a result of the economic recession, a survey reveals.

The survey, commissioned by Ford, also shows that 60% prefer to choose models from carmakers that have targeted a reduction in their environmental impact, 53% consider climate change to be the world’s biggest issue and 57% would prefer to lead a more environmentally conscious lifestyle.

Fuel-effiency is also important with 71% saying it is a major factor in choosing a car and 68% considering fuel-efficiency when driving.

Barb Samardzich, vice president Product Development, Ford of Europe, said: “The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally-friendly.

“Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs.”

 

 


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

  • Rob Chisholm, Applewood Vehice Finance Ltd - 14/01/2013 16:05

    The lie in this is: One in three Europeans would spend more to buy an environmentally-friendly car They haven't done so, they just say they WOULD. I would say that when faced with the choice of 'expensive environmentally friendly' car or economical but still relatively clean car they plump for the latter in 95% of cases. In our experience the only time anyone changes their habits to their cost is when they are forced to, and I can't say I blame them.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee