Fleet News

Poll reveals one third of motorists would spend more for a green car

One in three Europeans would spend more to buy an environmentally-friendly car even though 71% say they have reduced overall spending as a result of the economic recession, a survey reveals.

The survey, commissioned by Ford, also shows that 60% prefer to choose models from carmakers that have targeted a reduction in their environmental impact, 53% consider climate change to be the world’s biggest issue and 57% would prefer to lead a more environmentally conscious lifestyle.

Fuel-effiency is also important with 71% saying it is a major factor in choosing a car and 68% considering fuel-efficiency when driving.

Barb Samardzich, vice president Product Development, Ford of Europe, said: “The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally-friendly.

“Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs.”



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  • Rob Chisholm, Applewood Vehice Finance Ltd - 14/01/2013 16:05

    The lie in this is: One in three Europeans would spend more to buy an environmentally-friendly car They haven't done so, they just say they WOULD. I would say that when faced with the choice of 'expensive environmentally friendly' car or economical but still relatively clean car they plump for the latter in 95% of cases. In our experience the only time anyone changes their habits to their cost is when they are forced to, and I can't say I blame them.

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