One in three Europeans would spend more to buy an environmentally-friendly car even though 71% say they have reduced overall spending as a result of the economic recession, a survey reveals.
The survey, commissioned by Ford, also shows that 60% prefer to choose models from carmakers that have targeted a reduction in their environmental impact, 53% consider climate change to be the world’s biggest issue and 57% would prefer to lead a more environmentally conscious lifestyle.
Fuel-effiency is also important with 71% saying it is a major factor in choosing a car and 68% considering fuel-efficiency when driving.
Barb Samardzich, vice president Product Development, Ford of Europe, said: “The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally-friendly.
“Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs.”