Fleet News

Infiniti reveals new 3 Series rival

Infiniti has unveiled the car that will be critical to whether or not the brand succeeds in Europe.

The Q50 is a replacement for the current G range, and is a rival for cars like the BMW 3 Series and Audi A4.

Unveiled at the North American International Auto Show in Detroit, with a choice of a 3.7-litre V6 petrol engine or 3.5-litre V6 petrol-electric hybrid, the car is expected to make its European public debut in Geneva in March with a four-cylinder diesel engine under the bonnet.

Those diesel engines will be sourced from Mercedes-Benz and will give the Infiniti fuel consumption and CO2 emissions competitive with other cars in its class.

The Q50 has new features and technology, such as a dual-screen interface with functions shared between both to make controls more intuitive. For example, a navigation map can be shown in the upper screen while destination entry details can be shown in the lower screen.

A limited number of critical functions, such as heating and cooling, are operated by switches, with other functions accessed through the touch-screen controls, which helps reduce clutter in the cabin.

Content can be customised using easy-to-understand menus. A selection of vehicle-centric apps will be pre-loaded into the system. Owners will also be able to download, update and sync personal apps through their smart-phones and USB drives.

The car will also feature the latest safety technology, and Infiniti's philosophy of performance and craftmanship is also evident.

More information about the Q50 will be made available closer to the car's European launch later this year.

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  • Rob Chisholm, Applewood Vehicle Finance Ltd - 16/01/2013 10:45

    If Lexus haven't cracked after all these years then I don't hold out much hope for Infiniti, which is a shame really. The Lexus IS250 (especially the 2.5 petrol auto) is a beautiful car even still, and the Infiniti is definitely a quality car, but is that enough to convince the iPhone brigade to leave their Audi's and Evoques behind?

  • James Douglas IBM - 17/01/2013 12:36

    I'm bored of my 3 Series, it's my second one and with an Audi A4 in the meantime. Always same design and spartan equipment.I think it's the right time for this newcomer. Just a bit afraid of all that technology working together. Hope it's more reliable than the Boeing 787...

    • Rob Chisholm, Applewood Vehicle Finance Ltd - 17/01/2013 12:43

      @James Douglas IBM - Take a look at the Citroen DS5 - you might just be pleasantly surprised. I say this as an independent leasing broker who has driven the car. Alternatively check out the Volvo S60, or even a high specification Volvo V40 or new model Mercedes A-Class.

  • Peter Anderson - 17/01/2013 14:07

    Until the Americans get onboard with diesel, there is going to be no commercial sense in them bringing cars over here. They need to catch up and embrace change, which (sorry to offend anybody) to my knowledge is something that Americans know little about!

    • Rob Chisholm, Applewood Vehicle Finance Ltd - 17/01/2013 14:29

      @Peter Anderson - Ininiti is the luxury arm of Nissan, although to be fair Infiniti has almost come to be seen as an American brand. It is hardly the American peoples fault that they haven't had to embrace change as readily or as quickly as the Europeans since their successive Governments have shown little appetite to instigate chango in order to ensure that the USA economy doesn't suffer. NOt having made those changes is probably hurting them now as much as anything is.

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