Amscreen has announced it will extend its deal with Garmin, the first time Garmin have booked an annual deal with Amscreen and comes as a result of the success of last year’s activity.
The partnership will see Garmin content screened across the 1,900 forecourt locations for the duration of 2013.
In addition to traffic sponsorship, Garmin will also be utilising the Amscreen network to drive awareness of its full range of GPS products, which cover traffic, leisure as well as sports and fitness.
Dawn Ramsay, managing director of Garmin UK said "Last year's activity with Amscreen was a great success and we're pleased to be entering into an annual contract with them. Through a combination of sponsorship activity and flexible personalised content, we're hoping to further raise brand awareness and the extensive Amscreen network enables us to talk directly to our target audience. This is a highly relevant platform which will form part of our exciting new developments for 2013".
Amscreen ceo Simon Sugar said “The announcement of the annual contract with Garmin is great news – we delivered successful campaigns for them throughout 2012 and look forward to doing more of the same in 2013. Our unique technology allows them to talk to their customers in real-time with flexible and effective messaging.”