Helphire has launched Principia Law Limited to ensure road traffic personal injury victims receive the support they need to recover compensation from the negligent party.

It has been set up as an Alternative Business Structure (ABS) in response to changes in the regulation of the personal injury market.

Martin Ward, CEO of Helphire, described it as a “natural progression” from Helphire’s traditional hire-related services.

Principia Law’s aim is to provide clear, efficient and unbiased advice to all clients recovering losses arising from road traffic accidents.

It provides assistance with claims for:

• Driver personal injuries and other losses including repairs and lost earnings
• Policy holder vehicle repairs, credit hire charges and loss of vehicle use following a collision
• Passenger personal injury
• Pedestrian personal injury
• Cyclist personal injury

Compensation will be secured as quickly and straightforward as possible, ideally through a negotiated settlement or through court proceedings where necessary.

Unlike most personal injury law firms, Principia Law’s management team includes practising solicitors and barristers.

Peter Jerman, who has been appointed as managing director of Principia Law, has practiced as a solicitor in the North West for many years specialising in personal injury litigation.

Alan Gilbert, technical director at Helphire, said: “Personal injury victims need help and support to ensure they recover the correct level of compensation from the third party. We have set up Principia Law by employing the very best people in this field who can provide a first class service to these clients.”