Arval, the vehicle leasing and fleet management company, is sending hard-hitting crash DVD’s to its customers in the run up to Road Safety Week. Arval hopes that they will show it to their employees during the campaign to reinforce the importance of safe driving.

The DVD recreates a 35mph collision between a car and cyclist and highlights the shocking aftermath. Originally recorded several years ago, Arval has refreshed the short film to bring it up to date providing an important reminder of the potentially life-changing consequences of a road traffic collision.

Arval has updated this powerful road safety tool which has been planned to coincide with Road Safety Week which runs from 18^th to 24^th November. Organised by national road safety charity Brake, the campaign is all about schools, organisations and communities taking action to promote road safety and help save lives.

Tracey Scarr, CSR Manager at Arval said: “We originally produced the crash re-enactment DVD a number of years ago and it was a huge success. It has been shown to in schools, to our employees, customers and their friends and families across the UK and as far away as Arval India. It was time for us to update it, and what better reason than to support Road Safety Week.”

This is not the only activity that Arval has planned for Road Safety Week. From the 11th November, company car drivers will be put through an e-learning programme, winter packs are being distributed to all  employees and their families, a series of safety related puppet shows have been commissioned for local colleges and Tracey will also be talking to staff within BNP Paribas for the first time.

Tracey added: “The impact of poor driving can be horrific and its always worth reminding drivers of the important responsibility that they have every time they get behind the wheel. This kind of messaging should form part of an ongoing programme of communications with drivers and Road Safety Week provides a great opportunity for businesses to kick-start this.”

Arval’s crash re-enactment DVD is available for any business to use and can be viewed below.