Kia is expanding its network of business specialist dealers from 18 to 25 to offer improved geographic coverage and support for fleet customers.
Business specialist dealers have invested in dedicated resource to grow fleet sales and offer an expanded service, such as more demonstrators. In return, Kia has extended its support package, including offering greater support for corporate demonstrator cars.
The move comes as the company announced a new model which will appeal to user-choosers.
The Ceed GT, on sale from July, will account for 5-10% of the Ceed sales mix but is a statement about the brand, according to Kia UK president and chief executive Paul Philpott.
He expects some user-chooser demand for the 200bhp 1.6-litre petrol car, which offers CO2 emissions of 171g/km.
Philpott also points to the statement offered by the Provo concept coupe: “It sends a clear message about where Kia will go in the future. We are continuing to push the brand.”
He added: “We expect to see more downsizing into B-premium, B-SUV and B-sports segments. These are opportunities that we are looking at developing in the future.”