Kwik-Fit is planning to win more business by helping cut the cost of operating small company fleets.
Drive, a new card from Kwik-Fit, will include fee-free credit at all supermarket fuel stations as well as paying for products and services from the fast-fit specialist.
“Our rationale is simple – customer care is at the heart of repeat business and we are putting a lot of investment into improving the standard of everything we do. This is another way we can give a better service to encourage loyalty,” said fleet director Peter Lambert.
Announced at the CV Show and available from June, Drive will come with no network service charge and monthly invoicing.
“We think the environment is right for a card without fees. Supermarket fuel is around three pence per litre cheaper and further savings will come from eliminating service charges.
“This should make life less complicated in the SME sector by cutting out the weight of invoices from a variety of suppliers detailing the various services drivers have received.
“In a way, this is a sprat to catch a mackerel. We will be able to use the card for a range of promotional offers and it will generate more business. I’m expecting us to have around 100,000 cards in circulation in three years’ time,” said Lambert.
Author: Maurice Glover