Fleet News

CMW to help Peugeot Professional target fleet audience

Peugeot has partnered with integrated creative agency CMW for a multi-channel ad campaign targeting existing and prospective customers in the fleet market.

The campaign aims to reassert Peugeot Professional’s credentials in the fleet market and will target managers of large fleets of 100 cars or more.

CMW has created the campaign, which will run across trade print titles, email, online content and direct marketing, around a series of testimonials from four of the company’s key client partners, each with different challenges and needs.

Each advert will stress the reliability, breadth of the range and environmental credentials of Peugeot’s vehicles for the fleet market and the contribution they’ve made to their customers’ business.

The activity will run in Spring and later in the year.

Liz Wilson, CEO, CMW said: “There are few sales tools as powerful as the recommendation of a peer.

“Add to this, telling the Peugeot Professional story from a customer perspective to underline the positive business benefits that the brand has been able to deliver to fleet customers, and we believe that we have a unique and powerful story to tell.”

Morgan Lecoupeur, marketing director, Peugeot said: “The fleet audience is a highly influential one that lies at the heart of the Peugeot brand and ethos.

“In this campaign, CMW has successfully captured our success in this area in a multi-channel campaign that showcases what Peugeot Professional’s ‘passion for making it happen’ delivers for fleet managers and the businesses they work in."
 


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