Alfa Romeo is usually renowned for stylish and desirable cars, but visitors to Company Car in Action could take a two-wheeled Alfa home.
The company will be running a competition where the prize is an Alfa Romeo touring bicycle, worth more than £500.
Visitors will be able to take part in Alfa Romeo's driving simulator sitting behind the wheel of a Giulietta, although posting the fastest time rather than the most economical drive will be rewarded.
The driver posting the fastest time over the two days of the event will win the bike.
To register for CCIA and have a chance to win, click here.
The touring bike in red features Alfa Romeo text.
Design: Centro Stile Alfa Romeo and Compagnia Ducale
Frame: Alloy 7005 tig welded
Front fork: Suspension (lockable)
Handlebar: alloy, adjustable
Brakes: Alloy V-Brake
Crankset: Alloy Triple with BB set
Front-rear derailleur: Shimano Alivio
Wheels: Alloy, high-profile, racing type
Tyres: Sport 700x35
Seat post: Alloy