Infiniti has appointed Steve Oliver as the new regional director for north Europe covering the UK and Holland, effective immediately. In this role, he will be based at the regional office in Rickmansworth, Hertfordshire.
Oliver brings to Infiniti a wealth of automotive experience ranging from pan-European customer service programmes to sales, marketing and dealer network development.
Most recently he held a senior position within Aura, a leading customer research and marketing solutions agency that specialises in the automotive business. Before this he worked for both Honda and Peugeot.
Oliver said: "I am pleased to be joining Infiniti at such an exciting time. Not only do we have the imminent introduction of the all new Infiniti Q50 but the company is also undergoing a major transformation globally and in Europe in order to prepare itself for future growth.
"This clearly shows the determination of Infiniti to become a leading global player within the premium sector and it is great to be a part of it at such an early stage."
Oliver succeeds Tony Lewis who has moved to a position within Nissan Europe.