Enterprise Rent-A-Car has appointed SharingMatters BV to develop an Enterprise-branded rental business in the Netherlands, part of Enterprise’s ongoing European growth strategy.
The company will establish a presence across the major Dutch airports, with the first expected to be open at the start of September 2013. This will be followed soon after by the country’s major train stations.
The aim is to deliver a network of rental locations across the Netherlands at major transport and city hubs to serve the increasing demands of inbound leisure and business travellers.
The appointment of SharingMatters marks another step in Enterprise’s European expansion programme aimed at offering greater choice to global travellers.
With this latest move, Enterprise continues to extend its reach ever closer to a network representing 100% of European car rental demand.
The newest player in the Dutch car hire sector, SharingMatters was established by a management team led by Thomas Wolters.
With long and deep car rental experience and a keen understanding of the needs and expectations of international and domestic renters, SharingMatters brings together some of the most talented rental experts with an impressive record of success.
The company aims to target a mobility market worth over €1 billion per year.
Peter A. Smith, vice president of global franchising, Enterprise, said, “We are delighted to welcome SharingMatters to the growing network of Enterprise-branded businesses across Europe.
“This is a young company with deep roots in the Dutch car hire and car sharing sector, and the drive to build a business that will offer a real difference to inbound leisure and business customers.”
The Netherlands is one of Europe’s strongest economies with a population of nearly 17 million. The country is also home to a large base of multinational corporations as well as a prosperous domestic population.
Director of SharingMatters BV, Thomas Wolters, said: “Joining the Enterprise network is a major achievement for SharingMatters and the perfect step to service the exacting international customer as well as the highly competitive Dutch market.
“We are pleased to be part of Enterprise’s growing presence across Europe and to play our part in the worldwide expansion of a remarkable mobility provider.
“Enterprise is already by far the biggest supplier of car rental and sharing products in the world and its focus on serving the needs of each individual customer and each neighborhood, one by one, has remained as strong as when it was a start-up.
“We very much share this focus and hope to bring outstanding service to car rental customers in the Netherlands.”