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Iceland enhances home delivery service with Route Monkey

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Food retailer Iceland is speeding up its home delivery service using software from Route Monkey.

Route Monkey’s scheduling technology is being rolled out to all of Iceland’s 800 stores nationwide. Scheduling software allows Iceland to maximise the number of customer deliveries it can make each day, getting the most out of its drivers and fleet of 1,300 vehicles.

John Mackie of Iceland said: “Using Route Monkey will help us to continue to provide the best possible home delivery service to our customers. It enables us to optimise the use of our fleet and driver resources, while also reducing our fleet mileage and emissions.

"We conducted extensive trials with Route Monkey and were extremely pleased with the return on investment. Fundamentally, this technology allows us to do more deliveries in fewer cumulative miles."

Along with scheduling software, Route Monkey is also supplying all of Iceland’s drivers with accurate digital signature capture technology, via PDA devices with GPS tracking.

Mackie added: “The team at Route Monkey worked very closely with us to tailor the scheduling software and PDA technology to our precise requirements, ensuring we get the maximum possible benefits.”

Iceland carried out a trial in 12 stores before moving to a larger pilot project. Route Monkey demonstrated significant savings and efficiency benefits at each stage. The retailer aims to have the scheduling and PDA technology installed in 300 stores by the end of the summer, with a planned roll-out for its remaining estate in early 2014.

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  • Geoff Carroll - 13/11/2013 09:38

    Route Monkey doesn't take account of road conditions, traffic build-ups behind slow vehicles (e.g. funerals) etc. Some allowance must be taken into account before this can be declared as safe. With winter approaching driver safety becomes paramount. I've been using it and find myself driving at breakneck speeds to achieve, at times, almost impossible targets. Software problems such as "screen freeze" also create delays in downloading to PDA's - sometimes not turning up at all. The GPS mapping needs some work too sometimes giving overshoots or undershoots by quite a distance on destination. I'm pleased that I can over-rule the routing for convenience purposes though. Otherwise I think it is an aid in scheduling if more attention could be given to the foregoing matters.

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