Pendragon Contracts is embarking on a campaign to raise greater awareness among fleet managers and customers of the merits of considering a Mercedes fleet.

The company says benefits include competitive pricing, shorter lead times, greater availability, reductions in CO2, strong whole life costs and more enhanced specifications. Pendragon’s confidence in the Mercedes product line up has resulted in the marque’s quadruple sales rate through Pendragon in 2013.

The fleet expansion was consolidated when the contract hire team recently attended a product training meeting at Mercedes to learn about its new vehicles and how they are more relevant for fleets. The portfolio will enable Pendragon Contracts to meet the requirements of customers for more affordable yet highly equipped vehicles while positively addressing emissions and accessibility.

Neal Francis, managing director of Pendragon Contracts, said: “By putting more Mercedes models on our fleet we can meet customers’ key criteria around price, whole life cost and rapid delivery more effectively than with other brands currently. It’s a win win situation.”