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Fleet tyre choices based on efficiency, says Goodyear

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A survey commissioned by Goodyear in  several  European  countries has revealed  that fleets prefer to  make  their  tyre  choice  based  on  tyre  performance  rather  than  tyre  application.

The most important performance area for operators is rolling resistance, which directly influences fuel efficiency.  Of  the fleets  interviewed,   77%  classified  this  as  “very  important”  or  “extremely  important”.  Mileage (76%) and wet grip (75%) were classified second and third.  

The survey showed that 91% of the fleets interviewed predict a further increase in fuel prices and 84% of them expect an increase in other costs as well. That is why they are  focusing  more  than  ever  on  reducing their operational costs, including  concentrating  on  selecting the best tyres for their business model.

70% of the fleets interviewed claim they already purchase fuel efficient tyres or that they will start doing so in the near future (21%).  This is why Goodyear has developed the new Mileage and new Fuel Efficient truck tyre lines, called, respectively, KMAX and FUELMAX, which will be launched in September 2013. These put the focus on the customers’ main priorities without compromising other areas.

High levels of performance in the areas of durability, wet grip and traction are some of the additional benefits that the new tyres offer.  The two new lines are the result of intense cooperation between Goodyear’s engineers and European fleets.   

The survey was conducted by MV2 Conseil on behalf of Goodyear. Around 500 truck fleets from France, Italy, Germany, Poland and Spain were interviewed  between June and July 2013 


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