A survey commissioned by Goodyear in several European countries has revealed that fleets prefer to make their tyre choice based on tyre performance rather than tyre application.
The most important performance area for operators is rolling resistance, which directly influences fuel efficiency. Of the fleets interviewed, 77% classified this as “very important” or “extremely important”. Mileage (76%) and wet grip (75%) were classified second and third.
The survey showed that 91% of the fleets interviewed predict a further increase in fuel prices and 84% of them expect an increase in other costs as well. That is why they are focusing more than ever on reducing their operational costs, including concentrating on selecting the best tyres for their business model.
70% of the fleets interviewed claim they already purchase fuel efficient tyres or that they will start doing so in the near future (21%). This is why Goodyear has developed the new Mileage and new Fuel Efficient truck tyre lines, called, respectively, KMAX and FUELMAX, which will be launched in September 2013. These put the focus on the customers’ main priorities without compromising other areas.
High levels of performance in the areas of durability, wet grip and traction are some of the additional benefits that the new tyres offer. The two new lines are the result of intense cooperation between Goodyear’s engineers and European fleets.
The survey was conducted by MV2 Conseil on behalf of Goodyear. Around 500 truck fleets from France, Italy, Germany, Poland and Spain were interviewed between June and July 2013