Employers are being encouraged to organise a Bright Day in support of safer roads as the clocks going back and evenings get darker, as part of an initiative by Brake and Autoglass.
Bright Days are dress down days with a difference, with employees dressing in their brightest clothes in return for a small donation, to highlight the importance of drivers slowing down and looking out for pedestrians and cyclists. Brake is particularly encouraging organisations with staff who drive for work to get involved.
The clocks go back on Sunday October 27, and employers are urged to plan their Bright Day to coincide with this time of year when it gets darker earlier and there's a heightened risk to people on foot and bike.
Brake says Bright Days are a fun and simple way to get a whole organisation talking about and behind road safety, with employees wearing bright and high-visibility clothing to work and raising money for Brake.
Brake offers guidance on promoting road safety messages as part of the event, and can promote Bright Days to local media to raise awareness about road safety in the wider community.