Volkswagen Group has set its sights on global market leadership in electric mobility, with 14 electric cars or hybrids by 2014.
Prof Dr Martin Winterkorn, CEO of VAG, said: "We are starting at exactly the right time. We are electrifying all vehicle classes, and therefore have everything we need to make the Volkswagen Group the top automaker in all respects, including electric mobility, by 2018."
"We have the most comprehensive approach to tomorrow's mobility. From highly-efficient, eco-friendly diesel, gasoline and natural gas-fuelled engines to classical hybrids, purely battery-driven vehicles and plug-in hybrids - no other automaker can match the broad range we have to offer."
The company wants to win new customers with electric vehicles that are 'technically mature', practical in everyday use, safe and affordable, and is showcasing models such as the all-electric E-Up and E-Golf as well as the Audi A3 E-Tron plug-in hybrid and the Porsche Panamera S E-Hybrid.
According to Winterkorn: "The electric car cannot be a compromise on wheels, it must convince customers in every respect."
Initially, a total of 14 models from several Group brands will be available with electric or hybrid drive technology by 2014. If there is sufficient demand, up to 40 new models could be fitted with alternative drivetrains.