Fleetmatics, a global provider of fleet management solutions for commercial vehicles, has announced the appointment of Chris Morrell as EMEA sales director.
Based in Reading, Morrell will take responsibility for Fleetmatics’ EMEA sales strategy and the growth of its business in the region.
Morrell brings substantial experience of new business generation and enterprise contract sales management from time spent at sales performance management companies Callidus and Varicent and a number of US software and solutions providers including Entrust software and HID Global.
In his most recent role as new business director at OpenSymmetry, he secured a number of high-value enterprise contracts with Fortune Global 500 companies.
He was responsible for establishing presence in the region for Entrust, Callidus and Varicent and substantially growing the value of those businesses across the region.
Fleetmatics CEO Jim Travers said: “Chris is a valued addition to the senior management team.
“With his knowledge of the EMEA markets and proven track record in attracting new business and growing revenues, we feel sure he will quickly grow our Enterprise team and bring an increased focus to securing contract wins with multi-national corporations.”
Morrell said: “I am very excited to join Fleetmatics and am looking forward to growing the company’s presence in EMEA. Fleetmatics’ not only has great technology, but differentiates itself from the competition by delivering outstanding customer service.
“With this winning combination, I believe there are excellent opportunities to grow our market share across the region.
“We’re off to good start, having just announced our first major customer win in the Netherlands. I’m looking forward to building on that success.”