Enterprise Rent-A-Car is launching a national ecological initiative to commemorate 20 years of business in the UK.
In partnership with local authorities, as well as with the University of Sheffield’s Landscape Architecture department, Enterprise will transform roundabouts across the country into natural wildflower gardens, promoting local bio-diversity.
The initiative is designed to give something back to the local communities where Enterprise is located, by creating sustainable and beautiful roundabout designs that will last long into the future.
The University of Sheffield has been chosen as a partner as it has the UK’s leading department for landscape architecture, says Enterprise.
Nigel Dunnett, the University’s Professor of Planting Design and Vegetation Technology, will be leading the design phase of the project.
He brings experience of designing show gardens at the Chelsea Flower Show and was behind the pictorial meadows at the Olympic Park in 2012.
Enterprise will also be partnering with Green Estate, a not-for-profit social enterprise that specialises in regenerating urban landscapes, who will work with local authorities to deliver the projects at each location.
Mike Nigro, Enterprise UK and Ireland managing director, said: “Giving back is one of the core elements of our Cultural Compass, which we use across the business to define our strategy and measure our impact on local communities.
“Our success has been dependent on these local communities. They are where our branches are located, where our employees work and where our customers need mobility.
“We want to celebrate our 20th year in the UK by giving something back to the regions that have welcomed and supported us over so many years.”
Nigro continued: “Working with the University of Sheffield and Green Estate on this important project gives us access to some of the country’s leading experts on sustainability, horticulture and urban design.
“We look forward to working closely with them on what we hope will be a memorable project – both for us and for the communities where each roundabout is located.”
The project will be funded by the UK business and the Enterprise Holdings Foundation, the philanthropic arm of Enterprise Holdings.