The Fuel Card Group is joining thousands of other organisations, schools and community groups across the UK promoting life-saving messages as part of Road Safety Week
The national campaign coordinated by road safety charity Brake is encouraging all road users to ‘look out for each other’ and save lives on roads.
As part of the campaign, the Fuel Card Group is running a Bright Day for Brake today (Wednesday, November 19) when all staff will be dressing as brightly as possible in neon clothes, fluorescent fancy dress and colourful accessories.
Staff will be donating towards Brake’s campaign, and the company is aiming to raise awareness of road safety among its employees by providing them with daily road safety messages.
These messages which will also be shared with customers through their websites and social media.
Steve Clarke, marketing manager at the Fuel Card Group, said: “Every employer should get involved with the Brake campaign, promoting the need to take care on the road. We help customers to address duty of care responsibilities to their staff and the public, when driving for work, and Road Safety Week is an excellent reminder for everyone."
Julie Townsend, deputy chief executive, Brake, said: “We’re delighted the Fuel Card Group is doing its bit to save lives on our roads by getting involved with Road Safety Week and helping to spread the look out for each other message.
"Local support for the road safety cause is vital if we are to achieve our goal of putting an end to road deaths and injuries and the terrible suffering they cause.
"We can go a long way to achieving this if we all commit to look out for each other on roads, especially drivers helping to protect those on foot and bike, who are most vulnerable.
"So slow down to 20 in towns and villages, look carefully, and be considerate. Ultimately, we are all just human beings trying to get around, with equal right to use the roads, not competing tribes.”