Children and road safety has been announced as the theme for the third UN Global Road Safety Week, which takes place May 4-10, 2015.
The campaign seeks to highlight the plight of children on the world's roads, generate action to better ensure their safety, and promote the inclusion of safe and sustainable transport in the post-2015 development agenda.
The centrepiece of the #SaveKidsLives campaign is a child declaration, developed with input from children around the world.
The campaign invites all road safety policy-makers and advocates to "sign it", "show it", and "deliver it" to those in charge of road safety in countries and communities during the week.
The UN global road safety weeks are called upon by governments through UN General Assembly resolutions.
They give added impetus to the Decade of Action for Road Safety 2011-2020 and its goal: saving five million lives.