Licence Bureau and Skanska will conduct interactive training sessions in six high schools this year, reaching out to more than 1,000 sixth formers and potential company vehicle drivers of the future.
Hertfordshire Fire and Rescue Service has also pledged its support to the initiative and will run an event in conjunction with Licence Bureau and Skanska to show students the potential aftermath of a collision on the roads.
Licence Bureau and Skanska initially worked together to deliver ‘2young2die’ workshops to sixth form pupils at Kings Langley High School in Hertfordshire during Road Safety Week last November.
Students were educated on the day-to-day dangers and distractions they faced on the road and asked to produce ‘mind maps’ with their own contributions.
Licence Bureau, which is based in Hemel Hempstead, was so impressed with the content and the knowledge of the pupils that these mind maps were sent to the Department of Education and the Department of Transport so they can be used in further educational events to wider audiences.
They have also used the information internally, with it being particularly relevant to its workforce which is mostly made up of under-30s.
Malcolm Maycock, director of Licence Bureau, said: “We’re delighted to continue our working relationship with Skanska and to deliver an even more comprehensive road safety education programme in 2014.
"We are very passionate about re-enforcing the message and it is great that we are able to reach out to many more potential company car drivers of the future this year.
“We were overwhelmed with the awareness of the pupils last year and it certainly shows that young drivers are much more considerate than they’re given credit for.”