Fleet News

Citroën appoints Autorola

Citroen has chosen Autorola UK as its online remarketing partner to open up its dealer network used vehicle stock to more than 2,000 trade buyers across the UK.

The agreement went live on January 1, 2014 and the majority of the 200-strong dealer network has already signed up to use Autorola’s Autofind online sales portal as a means of disposing of over age or non-Citroen part exchange stock.

Citroen dealers are also using Autofind to source Citroen used product from within the car maker’s UK network.

Trade buyers have already bought hundreds of Citroen cars and light vans in the first 10 weeks.

“We have seen good year-on-year growth for Citroen used cars since 2012 and this new agreement with Autorola will further help increase stock turn for our dealer network,” said Mark Perry, Citroen UK’s used car manager.

“The majority of the network has already signed up to the online portal as it provides another step in maximising their used car efficiencies and ultimately helps increase used revenues.”

Citroen used vehicles account for nearly 15% of the 10,000 used vehicles currently for sale on Autorola Autofind.

“The Citroen programme has been one of the quickest to get off the ground of any Autofind partner agreement that we have launched,” said Jon Mitchell, sales director at Autorola UK.

“Citroen cars and vans are proving popular with buyers and residual values are strong.”


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