Fleet News

Practical Rental rolls out In-Car Cleverness

Practical Car & Van Rental, one of the largest vehicle rental companies in the UK, has partnered with vehicle-to-business technology provider In-Car Cleverness (ICC).

ICC’s advanced, feature-rich product is now being made available to Practical’s 130 franchisees, which also provide long and short term leasing options, and their 7,000 vehicles as the network’s exclusive telematics provider.

Developed over 250 million miles of real-world testing and designed to be offered as an entirely scalable telematics solution, the In-Car Cleverness platform allows users to personalise the easy-to-use dashboard interface, tailor the data interrogated and define how it is analysed.

As well as analysing driver behaviour during rentals, customers will benefit from asset protection in terms of tracing fleet vehicles, advanced remote vehicle fault alerts, totally accurate mileage recording and a cutting-edge incident reconstruction system.

Practical managing director Graham Lond said: “We feel the adoption of this solution by the network can only add value to our business model, will undoubtedly result in cost savings due to better vehicle management and protection and will give us more ammunition to keep insurance costs at a low level.”

Tim Eaves, ICC commercial director said: “Whereas fleet operators know their drivers and can offer training and advice if the behaviour of individuals behind the wheel is costing them money, rental companies typically know nothing about the people driving their vehicles.

“That’s where the asset protection benefits of ICC come into their own – being able to see where their vehicles are, how they are being driven and exactly who is liable after an accident will save Practical money in insurance costs alone.

“With 95% of the Practical network taking up Practical’s Allianz insurance package, we are expecting a very high percentage of franchisees to adopt the ICC proposition. In turn, this will keep insurance costs down so everyone wins.”


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