Fleet News

Tuning specialist Viezu wins Queen’s Award for Enterprise

Fleet news logo

Vehicle tuning specialist Viezu Technologies has won a Queen’s Award for Enterprise in recognition of the  fuel-saving and emissions-cutting software, BlueOptimize.

Developed in-house by Viezu over two years, BlueOptimize is claimed to be the only vehicle tuning product focused solely on reducing fuel consumption and emissions.

Viezu’s research and development has produced independently verified data showing that BlueOptimize can cut fuel use by 15% and emissions by 20%.

Commenting on the Queen’s Award win, Viezu Technologies CEO Paul Busby says: "This accolade is a huge endorsement of what our team has achieved. Through exhaustive research, development and a focus on quality, BlueOptimize has become firmly established as the only choice for fleet and private users looking to reduce the financial and environmental impact of their motoring."

The cost saving and environmental benefits of BlueOptimize have attracted major fleet users including BT, which chose Viezu to remap its entire fleet of 24,000 light commercial vehicles.

Thanks to the improved fuel efficiency of its vans BT is now saving £4million a year in diesel costs and estimates that the reduction in its carbon footprint is equivalent to taking 5,000 London cabs off the road.

The efficiencies delivered by BlueOptimize are achieved by making changes to the electronic programs and settings controlling a vehicle’s engine and power.

These can include limiting maximum engine and vehicle speed, restricting full throttle ability and capping peak torque.

Viezu has a Euro 5-certified technical centre with a government approved, seven-gas-analysing emissions tester and an OEM-standard 3000bhp, four-wheel drive rolling road with smog testing capability and drive cycle programme. Viezu also commissioned and specified development of a bespoke fuel metering system for BlueOptimize, which monitors and provides accurate, real-world measurement of fuel use in any driving situation.

"The Queen’s Award has now also recognised BlueOptimize as a genuine innovation, which offers what we believe is a unique approach to efficient vehicle tuning that’s very different from the traditional image of performance-oriented remaps," addes Busby.

BlueOptimize economy tuning services today account for 95 per cent of all Viezu’s tuning activity. Viezu is the largest provider of tuning software in Europe and has 500 dealers in 45 countries, as well as 65 dedicated UK fleet installation sites. Its products have been installed on more than 120,000 vehicles worldwide, saving in excess of 200,000 tonnes of carbon emissions.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


  • Liz Busby - 22/04/2014 11:18

    dont you just love it when your kids do well

  • almaidah - 23/11/2014 07:33


Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee