The country’s biggest and best arrive-and-drive event, Fleet News Company Car in Action (CCIA), has teamed up with road safety charity Brake to host the Brake Safety Zone.
For almost 20 years, Brake has been working with fleet and road safety professionals to provide them with guidance, training, and tools to support them in improving road safety.
Now, for the first time, Brake will be providing its expertise to visitors at CCIA 2014.
Visitors to the Brake Safety Zone will receive a free report on Using In-vehicle Technology to Improve Fleet Safety, and free resources on a range of fleet safety topics, including drink and drug driving, driver eyesight, and breakdown safety.
Ellie Pearson, Brake’s senior professional engagement officer, said: “Brake is delighted to be attending this year’s Company Car in Action event and looking forward to sharing its years of fleet safety knowledge and expertise with event attendees.
“At-work drivers are an especially high risk group on our roads, which is why Brake works so closely with fleet professionals to support them in cultivating a road safety culture in their company, and improving their drivers’ safety to make roads safer for everyone.”
Brake will also be running a fleet safety help desk, where fleet managers and driver trainers will have access to tailored advice, inspiration, and support for their fleet safety initiatives.
The road safety charity will offer interactive safety demonstrations and competitions, and invite visitors to test their skills on a driver simulator, take part in its drunk and distracted driving activities, and test their knowledge on key road safety topics against its fleet safety quiz.
Chris Lester, Fleet News events director, said: “We’re thrilled Brake will be joining us at this year’s Company Car in Action.
“Safety is a priority for every fleet and the Brake Safety Zone will give visitors access to the very best advice and expertise to help keep their drivers free from harm.
“It is just one of a long list of activities and attractions were planning for visitors when they’re not on the track assessing the very latest fleet vehicles.”
The free-to-attend event, which takes place on June 10 and 11 at Millbrook Proving Ground near Bedford, provides the perfect opportunity for fleet decision-makers and leasing personnel to put the latest company cars through their paces.
Already, 22 of the UK’s leading manufacturer brands have signed-up to CCIA 2014, giving visitors access to around 300 models – the highest number ever. These will be available for unaccompanied test drives across four unique routes, offering city, off-road, alpine and high speed driving.
And, when not enjoying the 50 miles of test track, visitors will be able to explore the additional services being featured in the CCIA exhibition hall, which will also play host to two thought-provoking seminars on grey fleet management and the impact of recent DVLA changes to driving licences and tax discs.
Manufacturers will be offering visitors the opportunity to test the latest technological developments such as autonomous emergency braking and park assist, and an EV/hybrid zone will showcase the very latest in ultra-low emission vehicle powertrains.
As a special offer for visitors to the Brake Safety Zone, Brake will be offering a discounted rate of £50 + VAT to anyone who joins Brake Professional, Brake’s low-cost subscription scheme offering fleet managers free guidance, tools, and resources, and free and low-cost training, throughout the year.
For those of you who can’t make it to the event but are interested in joining Brake, email firstname.lastname@example.org quoting code ‘ccia14’ and pay just £99 + VAT.
Visit www.brakepro.org to find out more about the benefits of joining Brake Professional.
For more information about Company Car in Action 2014 and to register you attendance, visit www.companycarinaction.com.