Fleet News

Genuine Parts Club launched by Isuzu Truck

Isuzu Truck has launched the Isuzu Genuine Parts Club at the CV Show.

Owners of an Isuzu truck from 3.5t up to 18t GVW are automatically eligible to become a member of the Isuzu Genuine Parts Club. Membership of the club entitles members to benefit from added-value offers and discounts on genuine Isuzu parts and accessories for their Isuzu trucks.

“Whilst our new Euro VI vehicles were a major talking point at the CV Show, we were especially  pleased by the visitor reaction to the launch of our new Genuine Parts Club,” said Keith Child, marketing director at Isuzu Truck.

“Before the show opened, existing Isuzu Truck customers were sent their membership pack details including a membership card. Being a member of the club enables our customers to receive regular offers on accessories, genuine parts and service items from us and their local dealers.”

The Isuzu Truck Genuine Parts Club had an area within the main Isuzu Truck stand at the CV Show.

Child added: "The deals and discounts available will change throughout the year, and full details of the offers will be mailed and e-mailed to members. Offer vouchers can simply be downloaded from the website to use throughout the Isuzu Truck dealer network."

To accompany the launch of the club, Isuzu Truck launched first deals that are available to members until June 30th 2014:

  • 10% off all alternators
  • 15% off all starter motors
  • 10% off selected radiator systems
  • 10% off all oil, air and fuel filters
  • £20 off Shell Rimula Oil used in a service

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