Leaseplan has appointed Tom Brewer as its commercial performance director.

Over the past two years Brewer has enjoyed numerous successes within LeasePlan’s Commercial Division. Most recently as head of product services he led the sales team and significantly increased overall ancillary revenue, achieving double digit growth in 2013.

During his subsequent appointment as Salesforce implementation manager Brewer has overseen the successful implementation of a new CRM system. 

In his new role Brewer will continue to drive improvements in LeasePlan’s customer acquisition, retention and sales strategies. 

Brewer said: “With LeasePlan firmly focussed on growing in the coming years I’m really looking forward to ensuring that our sales and account management teams have everything at their disposal to ensure we meet both the existing and emerging needs of our customers.”

“Having progressed through various sales and management roles in LeasePlan over the last 8 years and with a clear view of the investments in capability we are continuing to make as an organisation, I am incredibly excited about our future ambitions.”

Matt Dyer, LeasePlan commercial director, said: “We’re delighted to announce Tom’s appointment. His successes in previous roles speak for themselves and he will play a key part in our growth ambitions and sales plans.”