Smartphone app integration from Apple and Google is forecast to be sold in more than 55 million cars by 2020 in Europe, the Middle East and Africa, according to a new study by IHS.
In 2014, IHS Automotive forecasts that Google Projected Mode and Apple’s CarPlay will only be available in 7,000 and 52,000 cars sold, respectively. By 2020, Google Projected Mode software will be sold in more than 28 million cars, and Apple’s CarPlay software will be sold in more than 27 million cars. These cumulative sales will be greater than sales in China during the same period.
“Apps for autos are growing rapidly and will have a profound impact on auto infotainment and connectivity in the next decade,” said report author Egil Juliussen, research director at IHS Automotive.
“Auto apps will influence the competitive landscape among auto OEMs and will even change the brand market share between them. OEM’s will have to keep up to remain competitive.”
“The in-car app market is a new frontier for Apple and Google’s mobile competition,” said Jack Kent, mobile analyst at IHS Technology.
“Each is aiming to use their established expertise to develop mobile apps and content into the new realm of automotive entertainment and services.”
IHS forecasts that Google Projected Mode software will be enabled in nearly 100 million cars. Apple’s CarPlay will be a close second place with 92 million cars sold with CarPlay software. Many cars sold will have both Apple CarPlay and Google Projected Mode as the OEM does not know which smartphone their buyers will have.