Brake has published a series of exemplary case studies in advanced road risk management, demonstrating the benefits of going beyond initial commitments and targets to make road safety a central priority.

The report - Going the extra mile: advanced road risk management - showcases organisations that have gone above and beyond in putting safety at the heart of their business.

It shows how effective road risk management is fundamental to avoid unnecessary costs from crashes and scrapes, and to keep employees and members of the public safe.

The case studies demonstrate how road risk management practices can be continually assessed and improved to ensure a road safety culture is embedded across entire organisations.

The case studies were presented at a Brake Fleet Safety Forum event in 2013, and include:

• Neil Physick, Ingersoll Rand, on developing a proactive risk management policy
• Mike Watson, Shell, on driving road safety improvements worldwide
• Andy Price, Zurich Risk Engineering, on overcoming management barriers
• Jo Pearce, Allied Bakeries, on managing driver behaviour and efficient journey planning
• Mick Heduan, Crossrail Logistics, on protecting vulnerable road users

The report, which is published through the road safety charity’s Fleet safety Forum with support from incident management specialists FMG, is available for free to Fleet Safety Forum subscribers, or can be purchased for £5 by non-subscribers.

Laura Woods, research and information officer at Brake, said: "Managing road risk effectively means constantly reassessing your priorities, and learning from your experiences and best practice.

“We applaud the organisations featured in this report for their proactive, determined approach and impressive results, and hope this report will inspire more fleet managers to ‘go the extra mile' for fleet safety in their organisations."

Paul Holmes, strategic account director, risk, at FMG, said: "The development of an holistic risk reduction programme is something all fleet operators should strive to achieve.

“Over the years FMG, as one of the largest independent incident management companies in the UK, has seen fleets significantly reduce their incident rates and therefore their cost base, through holistic and well communicated risk reduction programmes.

"This type of incident reduction is clearly demonstrated in the work that Ingersoll Rand and FMG have done together. If all fleets adopted this approach the roads would be a safer place."

Go to www.brakepro.org/extramile to download the report. The report is available for free to Fleet Safety Forum subscribers, or can be purchased for £5 by non-subscribers. The first 25 non-subscribers to request the report through our online form will get a copy for free.