Addison Lee has partnered with Graze to pilot ‘In-Car Grazing’ with a tailored menu to offer busy Londoners the chance to refuel on-the-go.
The company has identified the top three nutritional issues facing their passengers and asked Graze, the online snacking company, to create bespoke snack boxes to cater for them.
Long Haul Refuel, Party Pre-Tox and Brainy Breakfast have all been designed by Graze’s top nutritionists in order to boost energy levels after a long flight, line the stomach ahead of a night out, and kick-start the day with a nutrient-packed breakfast for those on the go.
Liam Griffin, CEO of Addison Lee said of the new service: “We believe that it’s not just a car that needs refueling, but our passengers do too.
“Graze is perfect partner for Addison Lee - like us they are innovative, technology-led and complement their customers’ busy lives.”
The scheme will be piloting the following in-car menus, with plans to roll them out to the whole fleet later in the year.
Anthony Fletcher, CEO of Graze.com, added: “We pride ourselves on creating nutritious, tasty snacks that will give people a boost on-the-go, so we are happy to tailor these bespoke snacks for Addison Lee.
“I’m sure that our three new specially formulated creations will hit the spot every time.”
The Graze boxes will be placed within a selection of cars for lucky passengers to trial in the next week. Addison Lee account holders can request a graze box when booking over the phone.