Hitachi Capital Car Solutions has promoted national sales manager David Jackson to the newly created role of head of customer experience as it continues to further develop and reinforce its customer centric culture.
Ultimately responsible for the thought leadership around enhancing the customer experience at Hitachi Capital, Jackson will be the voice of the customer continuing to put them first in everything they do and delivering real value to both the fleet operation and bottom line.
The newly created role comes as Hitachi Capital recently underwent in-depth workshops across multiple business functions, with the objective of transitioning from operational supplier to partner status with their customers.
The business will now focus its attention on deepening its relationships with customers. A key aim is to align strategy, process and protocol with their customers’ own business objectives to help them achieve them in the short, medium and long term.
Jackson explained: “The new focus, which my role will oversee, takes a long term view of our operations and is all about adding value, especially as we are operating in a very mature market place.
“By telling our customers something they don’t know, by giving them the edge over their competitors, we will become partners rather than just another supplier.”
Robert Wastell, managing director of Hitachi Capital Car Solutions, added: “With the customer firmly at the heart of our business and our culture, the aim has been to take the customer-centric approach to the next level.
“David is the ideal candidate to be the voice of the customer at Hitachi Capital and drive this forward having been with us for almost four years and in the industry for nearly ten – he knows what they want, what they need and how to deliver it.”