As Somerset House prepares to throw open its doors for London Fashion Week, Addison Lee has unveiled a custom-made mirrored car.
The mobile mirror will be whisking celebrities, journalists, models, designers and bloggers around London throughout the week - from the morning’s first shows to the late night after-show parties.
The car is also fitted with super-fast Wi-Fi that can be used by its passengers to do anything from upload up to the minute blog posts to tweeting their front row selfies.
But for those who couldn't get tickets to the shows, they can still get the mirror car experience.
To be in with a chance of winning a free ride, simply spot the car and tweet a selfie with it to @AddisonLeeCabs using the hashtag #SelfLee.
Liam Griffin, CEO of Addison Lee, said: “This weekend we will be transporting the great and the good of the fashion world around the capital in this custom made mirror car – it's the perfect car to ensure their journey is hassle free and that they arrive without a hair out of place.”