Volvo has released the first images of the R-Design version of the all new XC90, aimed at buyers looking for a sporty look.

"R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, senior vice president, marketing, sales and customer service of Volvo Car Group.

“It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”

The R-Design exterior includes a number of distinguishing details, such as grille, front spoiler, silk metal window surround, integrated dual exhausts, integrated silver roof rails and silver matt mirror covers. Completing the look are 20-inch or optional 22-inch R-Design alloy wheels.

Inside, gearshift paddles, plus the Contour sports seats, perforated leather steering wheel and gearshift knob are accompanied by special R-Design details, such as pedals, floor mats and illuminated tread plates. The driver also gets an exclusive R-Design leather key remote control.

The core of the new XC90 range will be the Momentum model. Above this sits two separate branches – for a sports-inspired look and feel, the R-Design offers exclusive features and design detailing. Meanwhile, for an elegant look and more luxurious experience, customers can opt for the Inscription model. 

“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them feature an elevated content, carefully chosen to emphasise each of their distinctive individual personalities,” said Visser.