Vauxhall is to target smaller fleets operating 25-99 cars and vans with a new support programme.
Vauxhall has tasked an all-new team of 11 fleet sales managers with supporting the segment and improving its true fleet share. These field-based sales managers work in tandem with their colleagues managing 100-plus fleets to ensure all businesses receive equal levels of customer service.
The manufacturer has also updated its website with a number of new features, designed for 25-99 businesses to help them save costs.
“I’m delighted to launch this package of support for smaller businesses,” said James Taylor, Vauxhall’s fleet sales director.
“We know that these businesses have slightly different requirements than larger, more structured fleets and we really want to show that we can offer them the right flexibility in terms of their overall fleet package.
"We truly believe that supporting these businesses directly with the manufacturer is the best way forward as we can integrate them into all the initiatives and programmes we offer. In turn, we hope to reap the rewards of this investment as part of our overall fleet strategy.”